Sweethearts Voice Their Thoughts In "Why I Ow Sweet" Campaign

It is the start of the new fiscal year, which means there are only 19 days left for non-transitioned members of Iota Sweethearts to be "grandfathered" into the newly incorporated organization. As the transition deadline approaches, active sweethearts are making every effort to reclaim and retain members from the now disbanded auxiliary. During the month of June, I.S.I ran a social media campaign titled "Why I Ow-Sweet." The message, simple- to remind inactive members to think about why they originally became sweethearts. From all over the country, I.S.I. members shared their stories on what drew them to the organization, and why transitioning was important to them. Take a look at what some

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